TA DAH…here at QSF, we’re celebrating our stunning brand refresh and new website. Thanks to Better with Jam, our brand marketing agency, you’ve done us proud!
The project included refreshing our brand and designing and building a new website to create a enhanced online experience for all our lovely new and loyal customers.
We both wanted to take the Quite Simply French brand to the next level. The creative idea was to highlight what makes us special and unique ” high quality, fresh, seasonal produce and exotic ingredients” without losing our “warm, friendly and much loved service, team and restaurant style”
Creative Director, Lynda Caine’s ideas to refresh the brand was to create a suite of iconic images t0 communicate our unique style. She and Senior Designer, Peter Kennedy-Lane, travelled to Leeds to art direct the photo shoot at Powerhouse.
Powerhouse is the North’s leading photo studio with 14,000 sq ft. of studio space, 9 photographers, 7 studios, 5 producers, 4 studio support staff, 3 creative directors, 2 marketeers and 1 whole motion department. Their client list is impressive including M&S, Sainsbury’s, Unilever and Fever Tree.
Web functionality includes booking online and buying gift vouchers. Better with Jam supports Quite Simply French with advertising campaigns, marketing strategy, PR, photography and art direction, graphic design, email marketing and social media.
Robert Mason…‘’We are thrilled with the results. It really is a testament to the deep understanding of the team at Better with Jam and their creative excellence. We spent much time together in the planning to inform and improve the customer journey and experience. We have been working with them for over 15 years and they continue to surprise us with their creativity.”